Lumière Associates

London & Sydney

Lumière Associates specialises in business consulting and brand strategy with a particular emphasis on ethical, sustainable and holistic  business practice.

Company principal Angela Clarke has  over 15 years' experience in business and marketing strategy, working with blue chip companies including Orient-Express Hotels,  Air France, Abercrombie & Kent and the Champagne Board of France.

Recent projects include company turnaround strategies for a range of premium travel companies, as well as detailed research and branding workshops to define the brand essence for several ethical new business start ups...Read more

Shades of Green

Lumière Associates participated in a Global Luxury Forum seminar entitled 'Luxury Travel with a Conscience' at the 2007 World Travel Market in London.   Read the presentation which presents broad outlines of some of the hotels and tourism bodies presenting best, medium and poor practice.  Read more

Balancing mind, body and spirit:  why the current spa explosion is still the tip of the iceberg

by Angela Clarke

The past decade has seen exponential growth in luxury hotel spas and spa resorts, due mainly to significant customer demand, and  the fact that margins on spa operations are among the largest in the hotel industry.  

So what explains this dramatic rise in customer demand?  Although many reasons are often cited, many link the growth primarily to aging baby boomers, and the global growth in high net worth individuals,  whose stress levels and need for self-actualisation have increased along with their net worth...Read more

Environmental policy: of critical importance today

The environmental policy of a travel organisation or hotel company is of critical importance today.  As more regions and countries develop their tourism industries, major changes are being made on natural resources, consumption patterns, pollution and social systems. Read more 

Why major strategy reviews are an integral part of rebranding

Lumière Associates' London team recently undertook a rebranding project for a major luxury travel company, involving strategic planning advice, internal and external branding programmes.  This resulted in a completely new positioning for the company that was carried through all elements of the business.. Read more